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| CardFX | E-Mail Logic | Retail Minded | |
MARKETING MAKEOVER
How can independent retailers bring in new customers and keep existing customers shopping while trimming their marketing budget?
CardFX, E-Mail Logic, and Retail Minded teamed up to devise a
multi-channel solution for Michigan specialty store, The Claymore Shop. Use direct mail to solicit email and stretch your marketing dollar, and use social media to reinforce your customer relationships.
ACQUIRE CUSTOMERS: A $25 Gift Card is mailed to a list of prospects. Customers can double the value to $50 by going online and joining the Claymore Shop E-Club.
RETAIN RELATIONSHIPS: The landing page opts in new subscribers, and collects other data such as birth month. By opting in the prospects into their email list, The Claymore Shop can now email information and offers to the prospect and use regular contact to build the brand and increase transactions.
In addition by collecting more unique data, such as birth month, the Claymore Shop can now send out Birthday offers at the appropriate time.
INSPIRE BRAND ADVOCACY: E-Club subscribers are also invited to be members of The Claymore Shop social networks on Facebook and Twitter. Social Networks create opportunities for our customers to share messages with their friends and become brand advocates on their individual Facebook pages and "tweets."
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Follow us on TwitterEmail Marketing by E-Mail Logic | www.e-maillogic.com 